Wagamama | Vegamama

2021, our planet is burning, Vegamama the vegetarian Kaiju monster is not happy. Luckily Wagamama has come up with a delicious 50% plant-based menu and we know that eating more plants will help saving the planet. Vegamama is happier. Writer: Matt Fee | Agency: Uncommon

Rimowa | Never Still

No one builds a legacy by standing still. Kim Jones, Creative Director at Dior, tells us how he finds inspiration in travelling and how central it is to his work. Visions and memories from different journeys collide into his own imaginary world. A large team effort at Anomaly Berlin, directed by Jonas & Julien. 

RIMOWA | Never Still ft. Kim Jones from Builders Club on Vimeo.

Nike | Small Sided Football


There is no big money or trophy to be won in street football
Your honor is what is at stake.
Get 'Double-nutmegged' or 'Reverse-Cruyffed' and you'll just want to disappear from your neighborhood forever.

Wieden+Kennedy
Directed by Megaforce
(These were made a year before Nothing Beats a Londoner).







Nike | The Roger Effect

When you watch Roger Federer play and do one of his signature one-handed backhand, you just want to run, run, run to the nearest court and have a try. You won't be alone though, and you'll have to fight for a spot. It's the "Roger Effect".






Nike | The Nick Kyrgios weather forecast

Nick Kyrgios is one of the most talented players of his generation. His mood on court changes like the weather. Sometimes stormy, sometimes brilliant, always exciting.

Wild posting + Animated GIFs twitted in real time, based on what he did during the Australian Open:
Crazy shot. Come back. Win. Outburst, etc.






Nike | Neymar 'Mirrors'

Wieden+Kennedy
Concept + Art Direction
Writer: Dylan Lee

Neymar is a deceptive player and the Hypervenom boot is designed to help quick changes of direction. Playing Neymar wearing them is like being thrown in a house of mirrors.
The Wu Tang track Rivers of Blood is a nod to the mirrors scene in Bruce Lee's Enter the Dragon.



Nike | Game On World

Nike+ allows you to measure, share online and compare all your moves while running, training and playing Basketball. 
It literally turns the world into a game...

Agency: Wieden+Kennedy



Adidas | +10

180 Amsterdam

A series of documentaries showing Adidas football players recruiting 10 people on the street to build a football team.
After putting their team together they meet another player's team in a real 2 x 20 minutes game.

Kaka (Brasil) vs Riquelme (Argentina).
Cissé (France) vs Cole (England).
Del Piero (Italy) vs Nakamura (Japan).
Xavi (Spain) vs Gomes (Portugal).
DeJong (Netherlands) vs Kurányi (Germany).




Volvo | The Mystery of Dalarö

EuroRSCG Amsterdam

What made an entire village buy the same car?
A documentary about the small village of Dalarö where 32 people bought the same car on the same day.

Directed by Spike Jonze (Being John Malkovitch, Where The Wild Things Are) under the cover name of Carlos Soto. 
The fictitious director Carlos Soto had a website showing evidence that this documentary was a hoax and that he had been manipulated by Volvo. A hoax within the hoax.

Trailer
Full Documentary

Volvo | Life On Board

EuroRSCG Amsterdam

A series of 7 documentaries about the encounters and conversations of like-minded people on board of Volvo cars. Directed by Remi Belvaux (Man Bites Dog), Roman Coppola (CQ) and Lance Bangs (music videos for Sonic Youth, Nirvana).

Luigi Colani (Industrial Designer) meets Lucy Orta (Artist).
Chris Gardner (Homeless turned billionaire) meets Richard Wiseman (Psychologist).
Bethany Hamilton (Surfer attacked by a shark) meets Greta Kuntzweiler (Jockey who overcame a bad accident) etc.