Volvo | The Mystery of Dalarö

EuroRSCG Amsterdam

What made an entire village buy the same car?
A documentary about the small village of Dalarö where 32 people bought the same car on the same day.

Directed by Spike Jonze (Being John Malkovitch, Where The Wild Things Are) under the cover name of Carlos Soto. 
The fictitious director Carlos Soto had a website showing evidence that this documentary was a hoax and that he had been manipulated by Volvo. A hoax within the hoax.

Trailer
Full Documentary