Nike | Association against Cruelty towards Goalkeepers

Concept + Art Direction + Illustration
Writer: Lorenzo de Rita

Nike had the best 5 strikers in Italy. The campaign, TV, Print and PR was a call to protect goalkeepers.
The campaign was signed by The Association against Cruelty towards Goalkeepers.





Billboards:

Today more than ever Goalkeepers need your help
Association against Cruelty towards Goalkeepers

Save a career. Miss a goal.
Association against Cruelty towards Goalkeepers

During the 1998 World Cup a special issue of the Gazzetta Dello Sport was filled with portraits of all the top Nike Strikers of all international teams.